Monday, February 14, 2005

With all the ads, I had to check this out...

About every two minutes, there's an ad for "Because of Winn-Dixie" on TV.

I knew it was based on a pretty popular kids' book, but there was something that seemed a little odd to me. Then it hit me:

From the Christian Examiner:

"Lasting impact is the blueprint of the Walden Media vision. Formed in 2001, Walden’s foundation is a film production team backed by billionaire entrepreneur Philip Anschutz, whose mantra has been to create family friendly films.
...
To get to that place, Flaherty said he is dependent on the recommendations of teachers and librarians. Many of the films have a message of faith, although it’s not a prerequisite to be a Walden film.
...
Flaherty said that last year’s “The Passion of the Christ,” helped to fuel interest in films that depict faith and present stories of enduring hope.

“I think it was heading in that direction, but that was definitely the lightning bolt,” he said.


There's something about this that seems vaguely hypocritical. If you're going to criticize what you call a subversive use of SpongeBob Square Pants to promote homosexuality, how can you use a kids' movie to subversively promote a Christian message?

Maybe I'm reading too much into this. I haven't read the book and I haven't seen the movie, but what is a film that depicts faith? What does that mean? I really like the television show American Dreams and religion is an important part of the story. I don't think about it being a "depiction of faith", maybe because the family is Northeastern and Catholic like me, where a Southern Baptist might see it in different way.

I'm sure it's a perfectly nice kids movie, and it's probably not a subversive conversion attempt, and if it has a message of faith, that's just fine - but it's also fine that SpongeBob tells people to be tolerant of homosexuals.




Interesting tidbit: this movie also stars Dave Matthews (yes, that Dave Matthews).

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